Google has made it clear: how fast and stable your pages feel is a ranking factor. But beyond rankings, every extra second of load time measurably drops conversions.
In this post we break down the three Core Web Vitals — Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift — and the practical steps that move each one. From image strategy to font loading and render-blocking scripts, small fixes compound into a noticeably faster experience.
Launching a site? Run through these fundamentals before you go live to avoid leaving traffic on the table.
The gap has narrowed dramatically. We unpack when to go native and when a single codebase wins.
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